Views lie. These nine numbers don't. Read them in this order, every time you post, and you'll know within hours whether a format is worth scaling or worth killing.
Everything else on the analytics screen is noise. These nine, read together, tell you exactly what the audience did with your video — and whether it's a format to repeat.
No single number decides anything. It's the pairing that tells the truth — a metric that looks strong alone can be a trap once you check it against its partner.
Pull these from TikTok Studio → Overview. Two fields minimum — views and completion — get you a diagnosis.
This is the full course this diagnostic comes from. Tap a lesson to mark it read — your progress saves right here, in this browser.
Log all 30 posts against these nine signals with the tracker — one dashboard, kill/watch/scale calls itself.
A 5-question quiz on retention, plus one on using Claude correctly. See what level you land on.